Hello, my name is Karni

My work spans systems architecture, creative design, and project delivery.

Selected Projects

Stone Products Unlimited Inc

MAR 25 - PRESENT

Architected and built a 12-month Go-To-Market customer lifecycle strategy in HubSpot, creating 10+ automated workflows to nurture over 15,000 contacts through segmented, personalized email journeys, reducing manual outreach by 80%.
Redesigned the B2C Shopify E-commerce website in Figma, refining navigation, page layouts, and content hierarchy to create a more accessible shopping experience, contributing to a 30% increase in scroll depth and 10% increase in time spent on site.
Led the B2B website initiative, coordinating 3+ cross-functional teams across design, development, and product while managing project documentation, PIM system integration through ClickUp and Basecamp.
Audited HubSpot CRM data, removing unresponsive contacts, outdated segments, and unused workflows; built dashboards to analyze CRM trends and leveraged ChatGPT and Claude to standardize documentation and streamline recurring processes.

ANZHE Electronics

FEB 26 - PRESENT

Led product development for EduBoard, a cross-platform educational IDE and microcontroller, owning the product roadmap and coordinating weekly standups across design and firmware to track priorities and deliverables.
Designed and developed the EduBoard interface in LVGL (C/C++), translating educational requirements into interactive prototypes and iterating on the experience through user feedback and testing.

Independent Freelance

JAN 24 - PRESENT

Established brand foundations across identity, typography, color, and layout, using Figma and Blender to explore, prototype, and visualize concepts across digital and physical touchpoints.
Translated abstr act ideas and business goals into scalable design systems, aligning aesthetics, usabil- ity, and brand positioning to create consistent and recognizable experiences.

MSI Surfaces

MAY 22 - AUG 22

Utilized the Sisense BI tool to create interactive dashboards, facilitating analysis of packaged shipment data and identification of 81% packaging errors. Extracted and refined Excel data for enhanced presentation.
Performed a Sisense deployment migration from Windows to Linux, conducting rigorous audits to verify the functionality of all critical assets, models, and dashboards, while ensuring seamless user accessibility.

Innovcation Academy

DEC 20 - MAY 22

Conceptualized and developed captivating interactive activities and lesson plans focused on robotics (Arduino, EV3, NXT) and programming (C, Lua, Python), fostering student engagement and mastery.
Designed and delivered engaging instructional materials and study sessions tailored to junior high school students with varying levels of computer science knowledge, effectively enhancing their critical thinking skills.